kaufDa is a German app that publishes location-based digitized shopping brochures. It’s part of Bonial.com, a leading driver of store marketing partner across Europe and South America.

One of the first big features I redesigned at kaufDA was the Shopping Planner in 2018. I was working with a team of product managers and UX designers to create a whole new concept that would make bookmarking products easier and provide additional functions, like setting alarms to keep track of potential savings. The process started with a design sprint and I created several drafts and prototypes that were tested and iterated upon until the final design.