In the first 6 months at Bonial, I was working very closely with the office in Chicago and was taking care of all the Seasonal campaigns for Retale. After developing a consistent seasonal style for the American audience, we went one step further and created an exclusive shelf for specific seasonal content, starting with Black Friday. I took care of the design for the mobile screens, working closely with product and developers to adjust and test different header sizes, icons, background, etc.

As the campaign was quite successful, the idea got adapted for the German app kaufDA, starting with Christmas! My responsibilities were the same as for Black Friday and the developers and I added a little draggable Santa on the bottom and made it snow on the screen. 

Several iterations and tests followed and among others we developed the same for Easter and for Black Friday ( Germany ). The idea is evolving and improving till now.