kaufDA was not able to work with some big retailers as they were cutting down internal content teams and thus not creating traditional brochures anymore. This was often the only offering they had. It lead to frustrated users and to a negative impact on the average of the app & play store ratings as several users were complaining about missing their favorite retailers. To solve this problem, we worked on developing Dynamic Content.

Dynamic Content is a feature that makes it possible to publish offers flexible in a clean grid view without having to create a brochure. The content can be changed and updated easily, it can be linked directly to the retailer page and the view can be adjusted to fit the retailer branding. Additionally the offer tiles can be replaced by images, to create a different look and feel if desired. Ikea was used as a proof of concept and was quite successful with good user metrics as a result.

7 months later, 8 + retailers ( such as dm, Media Markt, Decathlon, Obi ) in Germany and France have been using Dynamic Content for their offers. The average ratings on the App Store improved ( + 0.2 ), more organic users were acquired and the retention of new users improved as well.

2020