kaufDA was not able to work with some big retailers as they were cutting down internal content teams and thus not creating traditional brochures anymore. This was often the only offering they had. It lead to frustrated users and to a negative impact on the average of the app & play store ratings as several users were complaining about missing their favorite retailers. To solve this problem, we worked on developing Dynamic Content.

Dynamic Content is a feature that makes it possible to publish offers flexible in a clean grid view without having to create a brochure. The content can be changed and updated easily, it can be linked directly to the retailer page and the view can be adjusted to fit the retailer branding. Additionally the offer tiles can be replaced by images, to create a different look and feel if desired. Ikea was used as a proof of concept and was quite successful with good user metrics as a result.

7 months later, 8 + retailers ( such as dm, Media Markt, Decathlon, Obi ) in Germany and France have been using Dynamic Content for their offers. The average ratings on the App Store improved ( + 0.2 ), more organic users were acquired and the retention of new users improved as well.

2020

My task was to redesign the UI of kaufDA and make it more contemporary and clean. One goal was to get featured in the app stores more often and attract and retain more users.

To create a new look but still keep a familiar and intuitive UI, I started with small workshops to collect and discuss competitors and popular approaches. Thereby it was quickly possible to define a clear direction.

After several drafts and internal user tests, the final design got developed and exceeded our expectations. kaufDA has since been featured multiple times in the app stores and also in marketing magazines such as Horizont.

In addition, we were able to add new features to the new design, such as blog articles, cashback and banners which helped to further modernize the app.

2019

As there were many user complaints about the dysfunction of Search, I created a new entry point that should help users discover new offers more easily and playfully. The first prototype was tested with French users in Paris and as the feedback was very positive, I created another, updated version for a user test in Germany. The results were similar, but before developing, some unexpected backend complications stopped the project.

kaufDa is a German app that publishes location-based digitized shopping brochures. It’s part of Bonial.com, a leading driver of store marketing partner across Europe and South America.

One of the first big features I redesigned at kaufDA was the Shopping Planner in 2018. I was working with a team of product managers and UX designers to create a whole new concept that would make bookmarking products easier and provide additional functions, like setting alarms to keep track of potential savings. The process started with a design sprint and I created several drafts and prototypes that were tested and iterated upon until the final design.

While living in Sydney I was working for kiindred - a communication and discovery platform for the millennial new parent. It was a small team but a great idea and after starting as an Intern, I was keen on designing parts of it so I created some drafts and attached them to a moodboard. The team was impressed and in the end I stayed for a year and designed every single screen of the app. Furthermore I took photos and created all required designs for videos, web, mail and social media. Here a small abstract. Kiindred is available on the App Store since summer 2017: Download kiindred for iOS

In the first 6 months at Bonial, I was working very closely with the office in Chicago and was taking care of all the Seasonal campaigns for Retale. After developing a consistent seasonal style for the American audience, we went one step further and created an exclusive shelf for specific seasonal content, starting with Black Friday. I took care of the design for the mobile screens, working closely with product and developers to adjust and test different header sizes, icons, background, etc.

As the campaign was quite successful, the idea got adapted for the German app kaufDA, starting with Christmas! My responsibilities were the same as for Black Friday and the developers and I added a little draggable Santa on the bottom and made it snow on the screen. 

Several iterations and tests followed and among others we developed the same for Easter and for Black Friday ( Germany ). The idea is evolving and improving till now.